About Stiplo
Hotels spend millions driving traffic to their websites. Google Ads, Metasearch, email campaigns, social media — all designed to bring guests to the direct booking channel. But between the ad click and the booking confirmation, things break.
Wrong prices. Expired promotions. Dead links. Booking engines that time out on mobile. And now there is a second audience nobody is watching: AI travel assistants that read your website to decide who to recommend.
Nobody was checking either one. So we built Stiplo.
Built by hoteliers, for hoteliers
Stiplo is built by a small team from the hotel technology industry who got tired of watching hotels waste marketing spend on broken pages. We are based in the UK and have spent years working with hotel groups across Europe.
We built Ghost Scan because nobody else was checking whether the pages actually worked.
What Ghost Scan does
Ghost Scan crawls your hotel website like a real guest would — on mobile, through 30 pages, capturing screenshots of everything. Then it uses AI to detect 18 types of commercial integrity issues across pricing, promotions, links, booking flows, and AI readability.
Every issue comes with a screenshot and a recommendation. You see exactly what your guests see — and exactly what AI assistants can parse.